BRC/SPRINGBOARD: Changing shopping habits in November continue to drive down footfall
Footfall in November was 2.4% down on a year ago, down on the 0.8% fall in October and below the three-month average of a 1.4% decline.
Out-of-Town reported the only rise, 0.8% higher than a year ago and has experienced positive footfall growth for every month to date in 2014.
Footfall in shopping centres was 2.1% down on the previous year for November.
All regions and countries with the exception of West Midlands (1.5%), East (2.2%) and Scotland (0.9%) reported declining footfall.
BRC Director General, Helen Dickinson, said: "Today's figures suggest that people are buying more non-food items per shopping trip; likely due to them having researched their potential purchases online or having chosen to ‘click-and-collect'. Shopper numbers were down 4.0 per cent on High Streets across the UK continuing the trend that has seen footfall declining in all but one month in 2014. The only shopping destinations seeing positive growth were out-of-town and even then shopper numbers increased by less than one per cent.
"Despite these figures, we know that retail sales for the same period remain strong – and this is not due solely to the increasing popularity of online shopping. Whereas once multiple shopping trips for a few items and leisurely browsing were the norm, now increasingly savvy shoppers are streamlining their visits to stores when making non-food purchases. The most successful shopping destinations are ensuring that they have a range of other experiences and activities on offer to drive up footfall."