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Footfall Monitor shows dip in February

Footfall in February was 2.9% lower than a year ago, down on the 1.6% rise in January and below the three-month average of -1.1%.

According to the latest BRC/Springboard Footfall Monitor for February, high streets reported the greatest fall, down 5.3%, which is the largest drop since March 2013. On a three-month basis reported a drop in footfall of 3.0%,

Footfall in out-of-town locations experienced a rise 2.3% while shopping centres fell by 2.4%.

All regions and countries with the exception of Greater London (-2.0%), East Midlands (-2.2%) and North & Yorkshire (-2.3%) reported footfall above the UK average of (-2.9%).

Helen Dickinson, British Retail Consortium Director General, said: "After the increase in UK shoppers we saw last month, we have seen a disappointing, but understandable, drop back in February. This is in-line with the low levels of growth we saw in our sales figures earlier this month. Our data is now building up a rich picture of how retailers created an exceptional and successful promotional period this January, but having taken advantage of those deals, some consumers have taken a little bit of a pause in their shopping in February. "

Dickinson continued, "Overall the numbers of shoppers are down 2.9 per cent. The high street has seen the most challenging conditions, with footfall down 5.3 per cent on last year. This underlines how important it is we keep our focus on reform of business rates to keep costs down. Reform will help high street retailers invest in their offer and attract more people out to the shops, supporting local jobs and benefiting the wider economy."

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