Press, News & Features

Latest News

Pop-up stores provide key to galvanising the high street

Pop-up stores could be the solution to getting the economy moving again, says the co-founder of Startup Britain.

Emma Jones, who helped to launch the UK's first experimental pop-up store in Surrey, believes the idea could be a great way to fill the huge amount of vacant shops on Britain's high streets.

The concept involves businesses leasing a property for a fortnight or similarly short period.

These businesses, which may have previously only operated from home or online, would have plenty of work to do - including the design of their store and the organisation of secure cash transport - but many have welcomed the opportunity to market themselves to a new audience at an affordable price.

Following the success of the pilot in Richmond, Jones now wants to introduce pop-up stores all over the UK.

She told bmmagazine.co.uk: "Over the past 10 weeks we have welcomed a variety of tenants to the first PopUp shop, from chocolate makers to fashion designers, and it's been a privilege to see how they have maximised the opportunity to make sales, test the market and meet customers face to face.

"For small businesses, PopUp Britain represents a cost-effective and powerful route to market and for landlords, an opportunity to generate income and bring activity to formerly vacant sites."

Enterprisenation.com reports that national roll-out of the scheme is expected to take place within the next three months.

Cookies on this website
This website uses session cookies to provide the best experience for our visitors - in continuing to browse this site, you consent to their use.

Sign up to our updates
No spam - that's a promise!