The high street has seen a rise in the prices of non-food items for the first time in 15 months. Last month, prices increased at the fastest rate since December, according to guardian.co.uk.
The British Retail Consortium (BRC) reported an overall inflation of 0.3 per cent from February to March, up to 1.4 per cent.
These figures may come as welcome news to the high street shops who could see a rise in the number of cash collections as prices increase and shoppers keep spending.
According to telegraph.co.uk, the price rises affected products including clothing, electrical, entertainment and beauty products.
Director-General of the BRC, Helen Dickinson said: "It bears out anecdotal evidence that demand is strengthening and promotions are less widespread than last year."
"Total inflation is at its highest rate since December, again reflecting that many retailers went into the new year with less stock to clear so discounting is less extensive compared with 2012."
In London, the Easter weekend helped the retail sector, with an increase of 3.9 per cent in the amount of shoppers visiting the West End, as cited by the New West End Company.
The inflation level of food stayed at 3.5 per cent for the month of March, with an increased demand on fresh produce like meat, fish and fruit.