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BRC-KPMG Retail Sales Monitor shows that November was saved by Black Friday

According to the latest BRC-KPMG Retail Sales Monitor UK retail sales grew 0.9%, on a like-for-like basis from November 2013, when they had increased 0.6% on the preceding year.

On a total basis, sales were up 2.2%, against a 2.3% rise in November 2013. This is the best performance in three months.

Household Appliances was the best performing category, testament to a successful Black Friday, followed by Furniture and the home categories.

Over the last three months, Food showed a decline of 1.2%. Even though November was the seventh consecutive month of decline, there was an improvement over the three months to October.

Online sales of non-food products in the UK grew 12.0% in November versus a year earlier, when it had grown 16.0%. The Non-Food online penetration rate was 21.0% in November, the highest on record.

Helen Dickinson, Director General, British Retail Consortium, said: "November's retail sales demonstrate continued growth in sales across the board compared to last month. The huge demand for bargain TV's and other household appliances on Black Friday, whether for personal use or as presents meant that electricals were the stand out category in terms of sales growth. However retailers also took advantage of the increased footfall generated by Black Friday to sell clothing, effectively bringing forward the start of Christmas sales reductions of autumn/ winter stock.

"That being said, customers also bought full priced items and showed interest in premium ranges particularly in food and retailers who didn't discount for Black Friday also saw increased sales. These are encouraging signs in the run up to Christmas when consumers will likely want to push the boat out even more."

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