Festive pop-up stores tipped to make huge impact
Festive pop-up stores have been tipped to make a huge impact on Britain's high streets this Christmas.
Retail industry experts believe there's never been a better time for small businesses to invest in pop-up stores and have tipped a record amount to appear over the festive season.
Clive Owen, who is head of enterprise at The Institute of Chartered Accounts in England and Wales (ICAEW), has pointed out that commercial landlords are more willing to negotiate short-term deals than ever, due to record shop vacancy rates in many areas of the UK.
In an interview with huffingtonpost.com, he claimed that the novelty factor can also help make pop-up stores a success. Various retailers, marketers and commercial landlords have agreed.
Small business owners who might currently only be operating online could certainly benefit from a short-term lease during the festive period. However, with Christmas fast approaching, those thinking of renting a pop-up store should certainly be planning security measures, such as CCTV, stock tags and cash collections, relatively soon.
Pop-up stores have become increasingly prominent on the high street ever since StartUp Britain launched its PopUp Britain campaign earlier this year.
In a recent interview with creativeboom.co.uk, the organisation's co-founder, Emma Jones, admitted: "PopUp Britain is a great initiative which we hope will rejuvenate the British high street and is something we can actively be doing to help entrepreneurs."